It gives you that warm summer feeling of Wrigley Field before they installed the lights.īy far the best logo in baseball. The circle logo with a solid “C” gives it a nice weight, spelling “Cubs.” The red, white and blue is as classic as the game itself. Maybe this is just a sympathy vote for their logo. Everyone pulls for the Cubs and they always fail. You don’t need to change a winning combination. Babe Ruth, Joe DiMaggio and Derek Jeter all wore the same pinstripes and “NY” logo. The rich history of the Yankees is instantly expressed by the famous logo and pinstriped home uniforms. What kind of a list would this be without including the Yankees? The “NY” logo is just about as iconic as it comes. The Dodgers name in classic lettering with the ball being launched in the background is pure baseball. The simple white on royal blue is timeless. When you see the interlocking “LA” on the cap, you know it stands for the Dodgers. The cream-colored home whites are also a nice touch to tie in with the orange. I think they did a good job keeping it simple. They are also one of the few teams that use orange with their logo. The “S” and “F” lock together in a way that is balanced visually. Inherited from the New York Giants logo, it has a very traditional look. The logo on the hat is a “D” shape made from a snake that is easy to identify both as a snake and as a “D.” My favorite is the “db” on the sleeve of the uniform that is a lowercase “d” and “b” for “diamondbacks.” It forms the head of a rattlesnake out of the initials with the tongue sticking out to tie the look together. The main logo is the “A” with the diamondback texture and the rattlesnake tongue. Not only did they create one clever logo, but three different logos that are equally ingenious. Maybe I’m a homer, but I think this is just great logo design. Not much history, but a strong focus on aesthetics. The logo has an Orange County feel to it. A modern-feeling font with a halo communicates the theme of the City of Angels.
I really like this logo because of its simplicity. And not all information we perceive is treated equal. The look and feel is bold and clean like the forward-thinking city that it represents.Īs communicators, we often forget that people experience the world through all five senses. This feels stylish and historical at the same time. The use of color is pleasing and the logo nicely balances the nautical compass with the baseball in the center. The new Mariners logo is very attractive. I feel this represents the technology culture in Kansas City while holding on to its roots as a historic Midwest city. The Royals name is written in a readable script font that feels traditional. The home plate with a crown is a nice touch that embodies the team name and the sport. It has a classic feel and a modern icon element. The new Kansas City Royals logo is also very clean. It represents Toronto as a contemporary city and it reminds us with the maple leaf logo that the team hails from Canada.
There is a nice balance to this logo considering is has a lot of content. OK, so these guys aren’t even American, but their logo is pretty sharp from a design perspective.
I’m going to look at a few that I really like in these two categories. There are also new, cutting-edge designs for some of the younger franchises in baseball. There are traditional logos that have been around for more than a century. The best logos weave together the dominant psychology of the team and city and express them through compelling sensory cues, something we call “psycho-sensory branding.” I would like to review my favorite MLB logos and demonstrate why they represent their teams and cities better from a cultural and design perspective than other MLB logos. The team logos represent not only the team but the city as well, including the history, culture, traditions and attitude or mode of the city and its denizens. There are few things that are as rich with tradition as Major League Baseball in the United States. Spring training has begun here in Arizona and it has put me in the mood to write about one of my favorite topics: baseball. Is it summertime yet? What represents the free spirit of summer better than the smell of hot dogs and the crack of a bat? To me, along with millions of other Americans, baseball feels like summer. Psycho-Sensory Cues Expressed Through Baseball Team Logos